About Tourism – Promoting Tourism in Georgia in the 1970’s

During the Soviet era, Georgia was the “Riviera of the Soviet Union”, with 3 million visitors annually. Georgia appealed to tourists because of its sunny weather, its culture, wines and food, health spas, beaches and skiing.

Holidaymakers in Batumi on Georgia's Black Sea coast in 1974

Holidaymakers in Batumi on Georgia’s Black Sea coast in 1974

Tourism was centrally planned and the market was monopolized by Intourist, a state owned tourism agency that arranged all holiday bookings, itineraries and accommodation.

Tourists visiting Tbilisi in 1974

Tourists visiting Tbilisi in 1974

 

Metekhi Church on the cliff overlooking the Mtkvari River in 1974

Metekhi Church on the cliff overlooking the Mtkvari River in 1974

 

Visiting Georgia's religious and cultural heritage in 1974

Visiting Georgia’s religious and cultural heritage in 1974

 

The seaside resort city of Batumi in 1974

The seaside resort city of Batumi in 1974

 

Narikala Castle in Tbilisi in 1974

Narikala Castle in Tbilisi in 1974

Despite Georgia’s popularity as a tourist destination, the republic reaped few benefits because most hard currency earnings from tourism went to Moscow and because Soviet tourists paid little for their state-sponsored “vacation packages.”

A young holidaymaker in Batumi in 1974

A young holidaymaker in Batumi in 1974

Photo source ძველი ტფილისი

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