About Tourism – Promoting Tourism in Georgia in the 1970’s
During the Soviet era, Georgia was the “Riviera of the Soviet Union”, with 3 million visitors annually. Georgia appealed to tourists because of its sunny weather, its culture, wines and food, health spas, beaches and skiing.
Tourism was centrally planned and the market was monopolized by Intourist, a state owned tourism agency that arranged all holiday bookings, itineraries and accommodation.
Despite Georgia’s popularity as a tourist destination, the republic reaped few benefits because most hard currency earnings from tourism went to Moscow and because Soviet tourists paid little for their state-sponsored “vacation packages.”
Photo source ძველი ტფილისი
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